Social Media Data Mining for Ad Targeting

  • Client: A digital marketing company.

  • Objective: Create an analytics and data processing system to capture consumer’s insights and digital habits for accurate Ad targeting.

  • Solution and Outcome: Data was mined from publically available social media posts and user traffic trends on digital shopping platforms. With deep learning technology; a rich, fast and accurate analytics software was created to detect current consumer needs and predict future ones so as to tailor advertisements and product offerings accordingly.